The fact that the CEO is out should be a clear signal that the Board of Directors is aware, and they are holding themselves accountable. They aren't ignoring the problem, but right now there is not a lot they can do to fix the problem. They have just hired a new CMO that has actual marketing experience, and if you look at their open positions they are hiring people in senior roles for Support, CRM and marketing. And recently their CEO stepped down leaving an interim CEO. That is just 12 people managing global demand that is skyrocketing, and 12 people managing existing post-purchase customers. Their operations staff makes up just 3% of the company total, and their support staff is another 3%. That added 3.5x the number of new customers before the launch. In just one year sales went from 141k units to 500k units. They are in a perfect storm: they botched the launch, they are struggling to deliver product as quickly as possible and they still have features to roll out so the value of the subscription can be realized. I'm sure there will be some sort of acknowledgement later. A new tech product launch is the equivalent of dinner rush. Yes, the kitchen has a problem, and there are a lot of unhappy customers, but in the moment all you can do is spend 100% of your energy getting plates on tables until the rush is over, then you can start changing things and policies. They are like a restaurant during dinner rush on one of those Gordon Ramsey-type makeover shows. I don't see evidence that they don't give a shit (in fact, I've seen evidence to the contrary), but in all honesty there is not much they can say at this point until they get it under control other than 'I'm sorry.' And given the limited resources they currently face, I'd rather them spend time on fixing the problem right now, than spend time apologizing. I've been seeing posts that either imply or assert that they are simply craven and don't care about their customers.

Many have accused Oura of being unprofessional. I am however dismayed by the vitriol and hate that is showing up, with many people ascribing motives and intent that i just don't think is there.

To me it appears like they were so excited about the new tech and the new possibilities that they neglected some of the basic blocking and tackling of customer service and logistics. Having said all that, I fully acknowledge that they botched the launch of Gen 3. But I don't work for Oura, I don't know anyone at Oura, and I am not their spokesperson in any way whatsoever. As a Gen 2 owner, I took advantage of the lifetime subscription, and full disclosure: I did it early, I knew what I wanted, I got my ring already and I'm really enjoying it. I loved my Gen 2 ring and got a lot of value out of it, and I love my Gen 3 ring and am still getting a lot of value out of it. I just thought I'd like to offer another, more reasoned point of view. The fury that people have had for daring to change their business model to a service model rather than a sales model! The lack of responsiveness! The sheer chutzpah! All this righteous indignation!!! Of late this sub (and others) has been a whirlwind of demonization of Oura: they are evil, fraudulent, apathetic, the devil incarnate.

Mimolive crack